Nourish You’s
Millet Mlk launch
Crafted a go-to-market strategy to launch a unique vegan milk made from millets in the Indian market. Our goal was to stand out and attract those seeking a healthier dairy alternative. With Samantha Ruth Prabhu as our ambassador, we highlighted the milk’s amazing benefits.
We created engaging content like Millet Milk Mixology and Dear Dairy to showcase its versatility in the Indian cuisine. The milk was served in coffees at events and cafes in Hyderabad, Bangalore, Delhi, and Dubai, receiving a lot of love! 💜
Go to market strategy:
Super Muesli launch
Replacing the old mueslis with new ones, we aimed to do justice to all the R&D that went into creating one of the cleanest mueslis on the market. We wanted to ensure our audience knew it was free of all the bad stuff—palm oil, preservatives, and refined sugar—highlighted in our "What's Missing" launch campaign.
Our content focused on the benefits of our Super Mueslis, showcasing their versatility with reel series like Muesli Makeover and Super Bowls. Our ads hit pain points and showed how our mueslis are the perfect solution.
A covid-era idea which turned into a business:
BYOB Digital & Entre.Pune
An idea to give student businesses a platform during covid, which turned into a social media business. Being a covid graduate, as is the term, it was a tricky period to tackle. This business taught us (co-founder Vedant Sarda and I) unmatched lessons in entrepreneurship, client servicing, sales and play a part in the rise of social media marketing.
In the time that we ran BYOB, we gave 20+ homegrown business a platform and worked with over 10 companies for their social media. We also launched a "Support Small Businesses" social media campaign that garnered nearly 1 million organic reel views.
On the gram:
Social Media Strategy, Content Shoots, Calendar, Campaigns, Copywriting.
@nourishyouindia | April 2022-November 2023
@byobdigital.pune | June 2021-April 2022
@homecrop | January 2021 - February 2022
@joyfulinsideindia | June 2021 - February 2022
@adventurepulse | December 2020- July 2021
Old: Static content, inconsistent brand language, and visuals focused solely on the products.
New: Tested various content forms using new content pillars, employing a unique brand tone and consistent visuals to build a community and deliver valuable, educational, and entertaining content.
Upped Sanam Buxani’s reel game
My friend asked me to make her a brand. So I did.
Sanam loves two things: Bollywood and talking about it. We created a content strategy based on her favorite things and positioned her as a talented writer and director (which she truly is). Now, she’s landed many brand deals, earned 3M+ views on several of her videos, and has tons of engagement with people debating the top-tier Bollywood pairs.
🔗 Links: Instagram
Website Redesign
Led a major e-commerce website redesign (with Lucid Design), optimising copy and visuals to improve user experience, achieving a 49% increase in sales and 43% rise in average order value.
Old
New
Blogs and infographics for a no-code platform: Quixy
15+ blogs, 5 infographics & 5 website pages.